E-commerceConceptThreadhouse
Commerce admin for independent fashion brands.
An e-commerce back office for fashion brands selling online, on Instagram and at pop-ups: orders, variant stock, campaigns and customer segments.
- Category
- E-commerce Platform
- Designed for
- Web
Why Threadhouse exists
The problem
Independent fashion brands sell on their site, on Instagram and at pop-ups, and end up reconciling orders and stock across three tools every evening.
The product
Threadhouse brings every channel's orders, size-and-colour stock and customer marketing into one back office.
Built for: Direct-to-consumer fashion and lifestyle brands doing roughly £250k to £10M a year online.
- Unified orders from web, Instagram and pop-ups
- Variant stock matrix by colour and size
- Conversion funnel and hourly sales dashboard
- Automated basket, win-back and restock emails
- Customer segments and discount codes
- Label printing and same-day dispatch workflow
Walkthrough
A Back Office Built For Fashion
Designed around variants, seasons and drops: the things that make fashion retail different from selling anything else.
- 01
Today Dashboard
Sales by hour against last week, conversion funnel, top products and what needs attention.
- 02
Orders
Unfulfilled orders across channels with payment and fulfilment status, bulk label printing and dispatch.
- 03
Product & Variants
Descriptions, media and a stock matrix by colour and size with low-stock warnings.
- 04
Campaigns & Segments
Automated campaigns with sent, conversion and revenue, customer segments and discount codes.
Every screen
The full experience.
What makes it different
One Stock Truth Across Channels
Web, Instagram and pop-up sales decrement the same inventory in real time, so a size never sells twice.
Variant-First Catalogue
Colour and size are first-class, with stock, price and imagery per variant.
Unified Orders
Orders from every channel in one list with the same fulfilment flow.
Built-In Retention
Basket reminders, restock alerts and win-back emails triggered by behaviour.
Fast Storefront
A headless storefront tuned for mobile speed, where most fashion traffic lands.
How it’s built
The technology stack.
The architecture we would build this on today, and why each piece earns its place.
- Web app
Next.js (App Router), React, TypeScript, Tailwind CSS
Fast, accessible interfaces with server rendering where it helps
- API
NestJS on Node.js · REST + WebSockets
Typed modules, clear boundaries and live updates for busy screens
- Database
PostgreSQL with row-level security
Relational integrity for money and stock, with tenant isolation in the database itself
- Background jobs
Redis + BullMQ
Imports, emails, reports and integrations run reliably off the request path
- Storefront
Next.js headless storefront on a CDN
Fast mobile pages and full design freedom for the brand
- Payments
Stripe (cards, Apple Pay, Klarna)
Proven checkout and payouts with strong fraud tooling
- Channels
Meta Commerce API for Instagram Shopping
Catalogue and orders synced with Instagram
- Infrastructure
AWS (ECS Fargate, RDS), Terraform, GitHub Actions
Reproducible environments and automated deploys from day one
- Observability
OpenTelemetry, Sentry, structured audit logs
Every error traced and every sensitive change attributable
More inside
Everything Between The Post And The Parcel.
Daily operations for a small team running a growing brand.
Returns
Self-service returns with reasons tracked per product.
Analytics
Sell-through, return rates and margin by product and season.
What comes next
On the roadmap.
What a second release would add once the first one is in real users’ hands.
- 01Wholesale ordering portal
- 02Pre-orders for new drops
- 03Point-of-sale app for pop-ups
- 04Multi-currency storefronts
- 05Size recommendation from return data
Related
Services and industries behind this work.
Concept project
Need Something Like This?
This is concept work: the product design, screens and architecture we would start from. If your business needs an online store or commerce back office, we can scope a first release with you, usually within a week.
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